2023 Subaru Forester Prices: Best Deals, Trims, and Buying Guide
The 2023 Subaru Forester is a standout in the compact SUV segment, offering a combination of practicality, safety, and off-road prowess. With its standard symmetrical all-wheel drive, the Forester is well-suited for various driving conditions, from city commutes to outdoor adventures. The SUV is powered by a 2.5-liter four-cylinder engine that delivers 182 horsepower, paired with a continuously variable transmission (CVT) for smooth acceleration and improved fuel efficiency. The Forester boasts an EPA-estimated 26 mpg in the city and 33 mpg on the highway, making it one of the more fuel-efficient options in its class.
Trim Levels and Pricing
The 2023 Subaru Forester is available in six trim levels: Base, Premium, Sport, Limited, Wilderness, and Touring. Each trim offers a unique set of features catering to different buyer preferences. The Base trim starts at $26,395 and includes essential features such as a 6.5-inch touchscreen, Apple CarPlay, Android Auto, and Subaru’s EyeSight Driver Assist Technology. The Premium trim, priced at $28,895, adds alloy wheels, a power-adjustable driver’s seat, and a larger 8-inch touchscreen.
The Sport trim, starting at $31,395, features a sport-tuned suspension, unique exterior styling, and water-repellent upholstery. The Limited trim, priced at $33,395, introduces leather-trimmed seats, a power liftgate, and a 10-way power-adjustable driver’s seat. The Wilderness trim, designed for off-road enthusiasts, starts at $33,895 and includes all-terrain tires, increased ground clearance, and additional underbody protection. The top-tier Touring trim, priced at $36,395, offers premium amenities such as a heated steering wheel, ventilated front seats, and a Harman Kardon audio system.
Current Deals and Incentives
Subaru dealerships across the US are offering various incentives to make the 2023 Forester more affordable. As of March 2025, buyers can take advantage of low APR financing, cashback offers, and lease deals. For example, some dealers are offering 0.9% APR for up to 48 months on select Forester models, along with cashback incentives of up to $1,500. Lease deals are also available, with monthly payments starting as low as $299 for 36 months with $2,999 due at signing.
Additionally, Subaru’s loyalty program provides discounts to current Subaru owners who are looking to upgrade to a new Forester. Military personnel and recent college graduates may also qualify for special incentives. It’s advisable to check with local dealerships for the latest offers, as incentives can vary by region and change frequently.
Comparison Table: 2023 Subaru Forester Trims
| Trim Level | Starting Price (USD) | Key Features |
|---|---|---|
| Base | $26,395 | 6.5-inch touchscreen, EyeSight Driver Assist, Apple CarPlay, Android Auto |
| Premium | $28,895 | 8-inch touchscreen, power-adjustable driver’s seat, alloy wheels |
| Sport | $31,395 | Sport-tuned suspension, water-repellent upholstery, unique styling |
| Limited | $33,395 | Leather-trimmed seats, power liftgate, 10-way power driver’s seat |
| Wilderness | $33,895 | All-terrain tires, increased ground clearance, underbody protection |
| Touring | $36,395 | Heated steering wheel, ventilated front seats, Harman Kardon audio |
Buying Tips
When purchasing a 2023 Subaru Forester, it’s essential to consider your budget and desired features. Test-driving multiple trim levels can help you determine which one best suits your needs. Negotiating with dealerships and comparing offers from multiple sources can also lead to significant savings. Additionally, exploring financing options and incentives can make the Forester more affordable.
Subaru’s reputation for reliability and resale value makes the Forester a smart long-term investment. The SUV’s safety features, including adaptive cruise control, lane-keeping assist, and automatic emergency braking, provide peace of mind for drivers and passengers alike. With its spacious interior and versatile cargo area, the Forester is an excellent choice for families and outdoor enthusiasts.