2023 Volkswagen Tiguan MSRP: Pricing, Trims, and Value Comparison
The 2023 Volkswagen Tiguan is a well-rounded SUV that combines practicality with modern styling. Its base model, the S trim, starts at $27,785 and includes essential features like an 8-inch touchscreen, Apple CarPlay, Android Auto, and a suite of driver-assistance technologies. Higher trims, such as the SE, SEL, and SEL Premium R-Line, offer additional luxury and performance upgrades, with prices ranging up to $39,995 for the top-tier model.
One of the Tiguan’s standout features is its spacious third-row seating, a rarity in its class.

Trim Levels and Pricing
The 2023 Tiguan is available in four primary trims: S, SE, SEL, and SEL Premium R-Line. Each trim builds upon the last, adding more advanced features and comfort options.
- S Trim ($27,785): Includes LED headlights, a 8-inch infotainment display, and forward collision warning.
- SE Trim ($31,995): Adds dual-zone climate control, keyless entry, and a power-adjustable driver’s seat.
- SEL Trim ($35,995): Features a digital cockpit, adaptive cruise control, and a panoramic sunroof.
- SEL Premium R-Line ($39,995): Offers premium leather upholstery, a Fender audio system, and 20-inch alloy wheels.
Competitor Comparison
To help buyers evaluate the Tiguan’s value, here’s a comparison table with key competitors in the midsize SUV segment:
| Model | Starting MSRP | Standard Features | Fuel Economy (City/Hwy) |
|---|---|---|---|
| 2023 Volkswagen Tiguan | $27,785 | 8-inch touchscreen, Apple CarPlay, LED headlights | 23/29 mpg |
| 2023 Honda CR-V | $29,500 | 7-inch touchscreen, Honda Sensing suite | 28/34 mpg |
| 2023 Toyota RAV4 | $28,275 | 8-inch touchscreen, Toyota Safety Sense 2.0 | 27/35 mpg |
| 2023 Mazda CX-5 | $26,700 | 10.25-inch display, standard AWD | 24/30 mpg |
Financing and Ownership Costs
Volkswagen offers competitive financing options, including low APR deals for qualified buyers. The average monthly payment for a Tiguan ranges between $400 and $600, depending on the trim and down payment. Insurance costs are moderate, averaging around $1,200 annually. Maintenance is affordable, with Volkswagen Care plans covering routine services for the first few years.
For those considering leasing, Volkswagen provides lease deals with monthly payments as low as $299 for a 36-month term. Residual values for the Tiguan are strong, ensuring reasonable buyout options at the end of the lease term.
Final Thoughts
The 2023 Volkswagen Tiguan delivers a compelling mix of space, technology, and value. While it may not lead in fuel economy or acceleration, its well-appointed interior and flexible seating make it a practical choice for families. Buyers should weigh the Tiguan’s pricing against competitors to determine the best fit for their budget and needs.
For more information, visit the official Volkswagen website or consult trusted automotive review platforms like Edmunds and Kelley Blue Book.
References:
Volkswagen Official Site
Edmunds
Kelley Blue Book