2023 VW Atlas MSRP: Best Deals, Pricing, and Trim Comparisons
The 2023 Volkswagen Atlas is a midsize SUV designed to cater to families and individuals seeking comfort, space, and reliability. With its bold exterior design, spacious cabin, and advanced technology, the Atlas stands out in a crowded market. The base model comes well-equipped, while higher trims add luxury and performance features. Below, we delve into the specifics of the 2023 VW Atlas, including its trim levels, pricing, and available deals.

Trim Levels and Pricing
The 2023 VW Atlas is available in four primary trim levels: S, SE, SE with Technology, and SEL Premium. Each trim offers a unique set of features and pricing options. The base S trim starts at $35,000, making it an affordable entry into the three-row SUV market. The SE trim adds more comfort and convenience features, while the SE with Technology trim introduces advanced safety and infotainment systems. The top-tier SEL Premium trim includes luxury amenities like a premium audio system and ventilated front seats.
Standard Features Across All Trims
- 8-inch touchscreen infotainment system
- Apple CarPlay and Android Auto compatibility
- LED headlights and taillights
- Three-zone automatic climate control
- Forward collision warning and automatic emergency braking
Engine Options and Performance
The 2023 VW Atlas offers two engine choices: a 2.0-liter turbocharged four-cylinder and a 3.6-liter V6. The four-cylinder engine produces 235 horsepower, while the V6 delivers 276 horsepower. Both engines are paired with an eight-speed automatic transmission and offer front-wheel or all-wheel drive. The V6 engine provides smoother acceleration and better towing capacity, making it ideal for those who prioritize performance.
Fuel Efficiency
The four-cylinder engine offers better fuel economy, with an EPA-estimated 20 mpg in the city and 24 mpg on the highway. The V6 engine, while more powerful, has slightly lower fuel efficiency at 17 mpg in the city and 23 mpg on the highway. Choosing between the two depends on your driving needs and preferences.
Current Deals and Incentives
Volkswagen dealerships are offering several incentives to attract buyers. These include low APR financing for qualified buyers, cashback offers, and lease deals. For example, some dealers are offering 0% APR for 72 months or $1,500 cashback on select models. Additionally, military personnel and recent college graduates may qualify for additional discounts.
Lease Offers
Leasing a 2023 VW Atlas can be a cost-effective option for those who prefer lower monthly payments. Current lease deals include monthly payments as low as $299 with $3,999 due at signing for a 36-month term. These offers vary by region and dealership, so it’s advisable to check with local dealers for the most accurate information.
Comparison Table: 2023 VW Atlas Trims
| Trim Level | Starting MSRP | Key Features |
|---|---|---|
| S | $35,000 | 8-inch touchscreen, LED lights, three-zone climate control |
| SE | $38,000 | Power-adjustable front seats, blind-spot monitoring |
| SE with Technology | $42,000 | Navigation, adaptive cruise control, premium audio |
| SEL Premium | $48,000 | Ventilated front seats, 20-inch wheels, Fender audio system |
Where to Buy
The 2023 VW Atlas is available at Volkswagen dealerships nationwide. To find the best deals, consider visiting multiple dealerships and comparing offers. Online tools like Volkswagen’s official website and third-party car-buying platforms can also help you locate inventory and negotiate prices.
Final Thoughts
The 2023 VW Atlas is a versatile and family-friendly SUV with a range of trim levels to suit different budgets and preferences. With competitive pricing and attractive incentives, now is an excellent time to explore this model. Be sure to test drive the Atlas and compare it with competitors to ensure it meets your needs.
References:
Volkswagen Official Website
Edmunds
Kelley Blue Book