AT&T New Customer Phone Deals: Best Discounts and Offers in 2025
AT&T offers a variety of discounts and promotions for new customers looking to switch to their network. These deals often include reduced prices on the latest smartphones, trade-in credits, and waived activation fees. Understanding the details of these offers can help you make an informed decision and save money on your next phone purchase.
AT&T’s new customer phone deals are designed to attract users from competing carriers. The promotions typically require a new line activation and may include financing options or installment plans.

Below, we break down the key aspects of AT&T’s new customer phone deals, including available devices, eligibility requirements, and how to claim these offers. We also provide a comparison table to help you evaluate the different options and choose the best deal for your needs.
Available Devices and Discounts
AT&T offers discounts on a wide range of smartphones from top brands like Apple, Samsung, and Google. Some of the most popular devices included in these promotions are the iPhone 15 series, Samsung Galaxy S24, and Google Pixel 8. Discounts can range from $100 to $1,000, depending on the device and promotion.
Trade-in deals are a common way to save on a new phone. AT&T often provides higher trade-in values for eligible devices, sometimes offering up to $1,000 in credits. These credits are typically applied over the course of a 36-month installment plan. It’s important to note that the trade-in device must meet certain conditions, such as being in good working order and free of cracks or other damage.
In addition to trade-in offers, AT&T sometimes provides instant discounts or bill credits for new customers. These promotions may require a specific plan or a minimum purchase amount. For example, a recent promotion offered a $200 bill credit for new customers who purchased a qualifying smartphone and signed up for an unlimited data plan.
Eligibility Requirements
To qualify for AT&T’s new customer phone deals, you must meet certain eligibility criteria. Most promotions require you to be a new AT&T customer, meaning you cannot have an active AT&T wireless account within the past 90 days. Some deals may also be available to existing customers adding a new line to their account.
Other common requirements include signing up for an eligible unlimited data plan and agreeing to a 36-month installment plan. Trade-in deals require the submission of an eligible device, which must meet AT&T’s condition standards. Additionally, some promotions may have a limited time frame, so it’s important to act quickly to take advantage of these offers.
AT&T also verifies creditworthiness for new customers, which may impact your ability to qualify for certain promotions. A credit check is typically required to determine eligibility for financing options and installment plans. Be sure to review all terms and conditions before committing to a deal.
How to Claim AT&T’s New Customer Phone Deals
Claiming AT&T’s new customer phone deals is a straightforward process. Start by visiting AT&T’s official website or a local AT&T store to browse the latest promotions. Select the device and plan that best suits your needs, and proceed to checkout. If the deal requires a trade-in, you’ll need to provide details about your current device and follow the instructions to submit it.
During checkout, you’ll be asked to provide personal information, including your Social Security number for credit verification. Once approved, you can choose to have your new phone shipped to your home or pick it up at a nearby store. If you’re trading in a device, AT&T will provide a shipping label or instructions for in-store trade-in.
After receiving your new phone, activate it according to the provided instructions. Bill credits or discounts will typically appear within 1-2 billing cycles. Be sure to keep track of your trade-in device’s status and follow up with AT&T if you don’t see the expected credits on your bill.
Comparison of AT&T’s New Customer Phone Deals
| Device | Discount Amount | Trade-In Required | Plan Requirement | Promotion Period |
|---|---|---|---|---|
| iPhone 15 Pro | Up to $1,000 | Yes | Unlimited Data | Limited Time |
| Samsung Galaxy S24 | Up to $800 | Yes | Unlimited Data | Limited Time |
| Google Pixel 8 | Up to $500 | No | Unlimited Data | Limited Time |
| iPhone SE | Up to $200 | No | Any Plan | Ongoing |
This table provides a snapshot of some of the most popular AT&T new customer phone deals available in 2025. Be sure to check AT&T’s official website for the most up-to-date promotions and details.
Tips for Maximizing Savings
To get the most out of AT&T’s new customer phone deals, consider the following tips. First, compare multiple promotions to find the one that offers the best value for your needs. Some deals may provide higher discounts but require a more expensive plan, while others may be more flexible.
Second, if you have an older device in good condition, trade-in deals can significantly reduce the cost of your new phone. Be sure to check AT&T’s trade-in estimator to see how much your device is worth. Third, keep an eye out for limited-time promotions, as these often offer the highest discounts.
Finally, read the fine print carefully to understand all terms and conditions. Some promotions may require you to maintain service for a certain period to receive all credits. By following these tips, you can make the most of AT&T’s new customer phone deals and save money on your next smartphone purchase.
For more information, visit AT&T’s official website or check out CNET’s latest deals for additional comparisons and reviews.