AT&T New Service Deals: Best Mobile Plan Discounts in 2025
Mobile plan discounts are a great way to reduce monthly expenses while enjoying reliable connectivity. AT&T, along with other major carriers, offers a variety of promotions to suit different budgets and usage patterns. These deals can include discounts for new customers, family plans, military and first responder benefits, and bundling options with other services like internet or TV. Understanding the specifics of each offer ensures you get the best value for your money.

Current AT&T Mobile Plan Discounts
AT&T’s latest promotions for 2025 include several attractive options for new customers. One of the standout deals is the Unlimited Premium Plan, which offers unlimited data, talk, and text, along with 50GB of premium data and 30GB of mobile hotspot usage. New customers can also enjoy waived activation fees and discounts on eligible devices when switching from another carrier.
Family and Group Plans
For families or groups, AT&T provides significant savings with its multi-line discounts. Adding up to four lines can reduce the per-line cost substantially. For example, the Unlimited Starter Plan drops from $65 per line for a single user to $35 per line for four lines. Additional perks like free HBO Max subscriptions and spam call blocking are included, making it a cost-effective choice for households.
Military and First Responder Discounts
AT&T extends special discounts to military personnel, veterans, and first responders. These plans offer up to 25% off monthly service charges, along with the same unlimited data and premium features available to regular customers. Verification through ID.me or similar services is required to qualify for these discounts.
Comparison of Major Carrier Discounts
To help you make an informed decision, here’s a comparison of AT&T’s new service deals with those of other leading carriers like Verizon and T-Mobile.
| Carrier | Plan Name | Monthly Cost (Single Line) | Data Allowance | Additional Perks |
|---|---|---|---|---|
| AT&T | Unlimited Premium | $85 | Unlimited (50GB Premium) | HBO Max, 30GB Hotspot |
| Verizon | 5G Get More | $90 | Unlimited (50GB Premium) | Disney+, Apple Music |
| T-Mobile | Magenta MAX | $85 | Unlimited (100GB Premium) | Netflix, 40GB Hotspot |
How to Choose the Right Plan
Selecting the best mobile plan depends on several factors, including data usage, network coverage in your area, and additional benefits. If you consume a lot of data or frequently use mobile hotspots, AT&T’s Unlimited Premium Plan might be the best fit. For families, multi-line discounts can lead to significant savings. Military and first responders should explore specialized discounts for further reductions.
Checking Network Coverage
Before committing to a plan, verify the carrier’s coverage in your area. AT&T’s coverage map is available on their website, and third-party tools like OpenSignal can provide independent assessments. Poor coverage can negate any savings from a discounted plan, so this step is crucial.
Understanding Fine Print
Promotional discounts often come with terms and conditions, such as a requirement to maintain service for a certain period or autopay enrollment. Be sure to read the fine print to avoid unexpected charges or loss of discounts.
For more information, visit the official websites of AT&T , Verizon , and T-Mobile .