New Ford Puma Price: A Comprehensive Guide to the 2023 Model Costs
The 2023 Ford Puma is a versatile subcompact SUV that offers a blend of style, performance, and practicality. With its sleek design and advanced features, it appeals to a wide range of buyers. The vehicle is available in several trim levels, each with distinct pricing and feature sets. Below, we delve into the specifics of each trim, optional packages, and additional costs to consider.
Trim Levels and Pricing
The 2023 Ford Puma is offered in three primary trims:

Optional Features and Packages
Ford offers several optional packages to enhance the Puma’s functionality and comfort. The Technology Pack, available for $1,500, includes a 10-speaker B&O sound system, wireless charging, and a head-up display. The Driver Assistance Pack, priced at $1,200, adds features like lane-keeping assist, blind-spot monitoring, and rear cross-traffic alert. Buyers can also opt for standalone features such as a panoramic sunroof ($1,000) or a hands-free power tailgate ($500).
Comparison Table: 2023 Ford Puma Trims and Features
| Trim Level | Starting Price ($) | Key Features |
|---|---|---|
| Titanium | 25,000 | 12.3-inch digital cluster, SYNC 3, 17-inch alloy wheels |
| ST-Line | 27,500 | Sportier styling, 18-inch alloys, LED fog lights |
| ST-Line Vignale | 30,000 | Leather upholstery, heated seats, adaptive cruise control |
Fuel Efficiency and Running Costs
The 2023 Ford Puma is equipped with a 1.0-liter EcoBoost engine, delivering an estimated 40 MPG on the highway. This efficiency helps reduce long-term fuel expenses, making it an economical choice for daily commuters. Insurance rates for the Puma are competitive, averaging $1,200 annually, depending on the driver’s profile and location.
Financing and Lease Options
Ford provides flexible financing options, including low APR deals for qualified buyers. A typical 60-month loan at 3.9% APR results in monthly payments of approximately $450 for the base Titanium trim. Lease options are also available, with monthly payments starting at $299 for a 36-month term and 10,000 miles per year.