Volkswagen Atlas MSRP and Best Family SUV Deals in 2025
Family SUVs are among the most popular vehicle choices in the U.S., offering a blend of practicality, comfort, and safety. The Volkswagen Atlas, with its starting MSRP of $35,000, is a standout option for families seeking a spacious and reliable vehicle. Its three-row seating, ample cargo space, and advanced driver-assistance features make it a top pick. Other competitors like the Honda Pilot and Toyota Highlander also offer compelling packages, with MSRPs ranging from $38,000 to $42,000.
Top Family SUVs in 2025
The family SUV market is highly competitive, with several models vying for attention. Below is a comparison of the top contenders, including their starting MSRPs, key features, and current deals.
| Model | Starting MSRP | Key Features | Current Deals |
|---|---|---|---|
| Volkswagen Atlas | $35,000 | Three-row seating, 12-inch infotainment screen, advanced safety features | $2,000 cashback, 0% APR financing |
| Honda Pilot | $38,000 | Spacious interior, hybrid option, Honda Sensing suite | $1,500 manufacturer discount, low lease rates |
| Toyota Highlander | $40,000 | Hybrid powertrain, Toyota Safety Sense 3.0, premium interior | $1,000 cashback, competitive financing |
| Ford Explorer | $42,000 | Powerful engine options, SYNC 4 infotainment, towing capacity | $2,500 rebate, special lease offers |
Volkswagen Atlas: A Closer Look
The Volkswagen Atlas is a favorite among families due to its spacious interior and robust safety features. The base model comes equipped with a 2.0L turbocharged engine, providing ample power for daily commutes and road trips. Higher trims offer additional luxuries, such as leather seats, panoramic sunroofs, and premium audio systems. With a starting MSRP of $35,000, the Atlas is competitively priced, and current deals include $2,000 cashback and 0% APR financing for qualified buyers.
Honda Pilot: Reliability and Efficiency
The Honda Pilot is another excellent choice for families, offering a spacious cabin and a reputation for reliability. The 2025 model features a hybrid powertrain option, delivering improved fuel efficiency without sacrificing performance. The Honda Sensing suite, which includes adaptive cruise control and lane-keeping assist, comes standard. With a starting MSRP of $38,000, the Pilot is slightly more expensive than the Atlas, but current incentives like $1,500 manufacturer discounts make it an attractive option.
Toyota Highlander: Hybrid Advantage
The Toyota Highlander stands out with its hybrid powertrain, offering exceptional fuel economy for a three-row SUV. The 2025 model includes Toyota Safety Sense 3.0, featuring advanced driver-assistance technologies. The Highlander’s premium interior and smooth ride make it a top pick for families. Starting at $40,000, it is one of the more expensive options, but $1,000 cashback and competitive financing deals help offset the cost.
Ford Explorer: Power and Versatility
The Ford Explorer is known for its powerful engine options and towing capacity, making it ideal for families with active lifestyles. The SYNC 4 infotainment system provides seamless connectivity, and available all-wheel drive enhances performance in various conditions. With a starting MSRP of $42,000, the Explorer is the most expensive on this list, but $2,500 rebates and special lease offers provide significant savings.
Tips for Securing the Best Deal
When shopping for a family SUV, consider the following tips to maximize savings:
- Research current incentives and rebates offered by manufacturers.
- Compare financing options, including low APR deals and lease specials.
- Negotiate with dealerships to lower the purchase price or add complimentary features.
- Consider certified pre-owned models for additional savings without sacrificing quality.
For more information, visit the official websites of Volkswagen , Honda , Toyota , and Ford .