VW Tiguan MSRP: A Comprehensive Guide to Pricing and Trim Levels
The Volkswagen Tiguan is a versatile compact SUV that appeals to a wide range of buyers, from families to urban commuters. Its MSRP varies depending on the trim level and drivetrain configuration, with prices starting at a competitive rate for the base model and increasing for higher-end variants. The Tiguan’s pricing structure is designed to offer flexibility, allowing buyers to choose a model that fits their budget and feature preferences.

VW Tiguan Trim Levels and MSRP
The Tiguan is available in several trim levels, each offering distinct features and pricing. Below is a breakdown of the current trim options and their starting MSRPs as of March 2025.
- S Trim: The entry-level Tiguan S starts at $28,995 for the FWD model and $30,295 for the AWD version. It includes essential features such as a 6.5-inch touchscreen, Apple CarPlay, Android Auto, and a suite of safety technologies.
- SE Trim: Priced from $32,495 (FWD) and $33,795 (AWD), the SE adds premium touches like a larger 8-inch touchscreen, keyless entry, and dual-zone climate control.
- SEL Trim: Starting at $36,995 (FWD) and $38,295 (AWD), the SEL includes advanced features such as a digital cockpit, adaptive cruise control, and a panoramic sunroof.
- SEL Premium R-Line: The top-tier Tiguan starts at $41,995 (FWD) and $43,295 (AWD), offering luxury amenities like leather upholstery, a premium audio system, and R-Line styling enhancements.
Comparison with Competitors
To provide a clearer perspective, here is a comparison table of the Tiguan’s MSRP against similar compact SUVs in its class.
| Model | Base MSRP (FWD) | Base MSRP (AWD) |
|---|---|---|
| VW Tiguan | $28,995 | $30,295 |
| Honda CR-V | $29,500 | $31,000 |
| Toyota RAV4 | $28,500 | $30,000 |
| Mazda CX-5 | $27,500 | $29,000 |
Factors Influencing the Tiguan’s MSRP
Several factors contribute to the Tiguan’s pricing, including its standard features, engine performance, and brand reputation. Volkswagen’s commitment to safety and technology ensures that even the base model comes well-equipped, while higher trims cater to those seeking luxury and advanced driving aids.
Additionally, regional demand, dealership incentives, and seasonal promotions can affect the final price. Buyers are encouraged to research local offers and negotiate with dealers to secure the best possible deal.
Ownership Costs and Financing Options
Beyond the MSRP, prospective buyers should consider long-term ownership costs, including fuel efficiency, insurance, and maintenance. The Tiguan’s competitive pricing extends to its cost of ownership, with Volkswagen offering warranty coverage and service plans to enhance value.
Financing options, such as low-interest loans and lease deals, are also available through Volkswagen Credit and third-party lenders. Comparing these options can help buyers find a payment plan that aligns with their financial goals.
For more information, visit the official Volkswagen website or consult trusted automotive resources like Kelley Blue Book and Edmunds.
References: Volkswagen USA , Kelley Blue Book , Edmunds